You decided to create a blog for your business? You wonder now, how to get the blog to be an effective marketing tool and not just another part of your website? You've come to the right place.
Among the strategies of Inbound Marketing, maybe the most import one is attracting customers with relevant content and not throwing away money on expensive advertising campaigns, here is where the blog plays a very important role. The blog can give your website more visibility in the search engines and therefore more targeted traffic as long as you provide quality content.
I will try, in the following paragraphs, to give you some detailed and practical tips to help you make your blog an effective marketing tool.
Tips for Creating a Successful Blog
Invite your readers to subscribe
Many individuals and companies underestimate one important fact: the loyal readers. They grasp relevant content and they will return for more on the same blog or website, for free. As more people subscribe to your blog using their email, you will have more chances of success in your marketing strategy. By them subscribing to your blog, you can get inside their email boxes to announce new articles on your blog. This is a win-win situation because they return to your website for more new interesting information. By the way, you can subscribe to my RSS too. :)
Use your Blog and Website under the same domain
One of the biggest benefits of creating a blog is that as you post new content, you actually optimize your website for search engines. If you hoste your blog and website under different domains, you actualy would reduce the optimization level and affect the performance of both. You might even make them compete in serp (Search Engine Results Page).
Use the calendar before posting an article
All the blog readers like to have new content available on a regular basis and they tend to establish a routine. The Scheduling Tool is very helpful. Whether you will publish monthly, weekly, daily or several times a day, publish articles in your blog periodically. Do not post as soon as you have written the article. The Search Engines also tend to send their spiders to crawl a page on the same routine, if there is one.
Post more articles to get more traffic
If the traffic that your blog gets is not meeting your objectives, publish some extra articles, the posts that you programmed into your calendar are not set in stone. Publishing some good articles about some current issues, trends, important events in your niche is usually a good idea.
Add some buttons to ease the sharring on social networks
The share buttons on a blog are one of the most important elements. How else will your visitors share this engaging and entertaining article you just posted? Remember that the success of your blog is based on how many people read it and sharing means free advertising, free exposure and a free ticket for your content to get viral. And take into account that the share buttons will more than doubled the visibility of your blog posts.
To be continued...
